As much as Barbie® is known for her fashion, she is also known for her iconic blond hair. This fall, Barbie® has partnered with T3, announcing the official "Hair Styling" expert as part of Barbie’s® 50th-anniversary celebration. To commemorate Barbie, T3 created a newly designed exclusive edition hairdryer that was used by celebrity–stylist Orlando Pita to style 50 model’s hair at the Barbie® Runway show at Mercedes-Benz fashion week in February, now, just like Barbie®, women can create flawless and fabulous hairstyles every time, quickly and easily.
As part of the Barbie® Loves T3 Hair Dryer launch, T3 has created a website dedicated to Barbie’s® iconic and fabulous style. Consumers who visit http://www.BarbieLovesT3.com can learn techniques on how to create a new special Barbie® look. Each week leading up to the launch of the exclusive dyer, new videos with step-by-step tips demonstrate how to easily make yourself look Barbie® Fabulous! You’ll also find other "Barbie® beauty tips," Barbie® quotes and trivia as well as a large variety of great hairstyling tips and products. Each week, enter your name to be put into a drawing to win a free T3 product! October 15th, the fabulous Barbie® Loves T3 Dryer was launched exclusively at Bloomingdale’s 59th street store in New York City.
ABOUT THE DRYER
The Barbie® Loves T3 Hair Dryer ($200) is the popular Featherweight model, reinterpreted in collaboration with Mattel. Each dryer has a hand-painted vintage Barbie® illustration displayed on the side, framed by pink accent pieces.
FEATURES & BENEFITS
•Super-lightweight: 370 g / 13 oz.
•Ensures well-conditioned hair as each strand dries quickly and evenly with T3’s softAire™ flow system that produces a wider flow of ionically-charged, infrared heat.
•Evaporates water in the hair faster, reducing drying times by up to 60%, and reducing static electricity due to T3’s patented Flawless™ Tourmaline infusion process.
•Stylish bejeweled handle, pro-length cord.
•2 speed/heat settings, plus cool shot.
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