Venus Goes Pink to Get Closer to the Cause

Did you know that every three minutes in the U.S., a woman is diagnosed with breast cancer? At Venus, we recognize that in some fashion, breast cancer has touched all of us – so this October, in honor of whoever that person is in your life – we’re going pink to Get Closer to the Cause.

On September 27, P&G will distribute ‘Give Hope’ brandSAVER coupons to over 52.5 million households. For every coupon redeemed, P&G will make a donation to help drive awareness and find a cure. Both the National Breast Cancer Foundation and the Susan G. Komen Foundation will be recipients of donations to support this important cause. For every Venus fan out there, this is an easy and “smooth” way to Get Closer to the Cause – you purchase, we donate, we all get one step closer to the tools and resources that save women’s lives.



The new pink Venus Embrace will be accessorized with a breast self-exam “how-to” booklet. According to the National Breast Cancer Foundation, self-exams should be performed monthly (around the same time the average woman changes her razor blade). So, it’s a good idea to work them into your shaving routine; conveniently before or after shaving your underarms.